Quick answer: Google Ads cost a tradie two things: the ad budget that goes to Google, and a management fee if someone runs the account for you. Your budget is whatever you choose, but the number that matters is the cost per lead, not the daily spend. A smaller budget run well usually beats a bigger budget run badly.

The two costs: ad budget and management

Every Google Ads setup has two parts. First, the ad budget, which is money you pay Google each time someone clicks your ad. You set this, and it can go up or down any time. Second, the management fee, which is what you pay a person or agency to build and run the account properly.

When you see a price for Google Ads, always ask which part it covers. A low management fee on a badly built account still wastes your ad budget.

What a click and a lead actually cost

The price of a click depends on your trade, your area, and how many others are bidding for the same searches. Emergency trades in a big city cost more per click than quiet niches in a regional town. Because of that, no honest agency can promise you a fixed cost per lead before they look at your market.

What you can control is how much of your budget turns into real enquiries, not wasted clicks.

Why cost per lead beats daily spend

Two tradies can both spend the same each month and get very different results. One pays for clicks that book jobs. The other pays for clicks from job seekers, the wrong suburb, and people who were never going to call.

That is why we track every lead back to the click that caused it. You see your cost per lead, not just your spend, so you know what your money is actually buying.

How to not waste your budget

Most wasted ad spend comes from a few fixable things:

  • No conversion tracking, so nobody knows which clicks turned into work
  • No negative keywords, so you pay for searches that never book
  • Ads pointing at a slow, cluttered homepage instead of a focused landing page
  • Set and forget, with nobody cutting what does not work

How Web Blend charges

We build the account, track every call and form, and show you the real numbers each month. Our management is [PLACEHOLDER: flat monthly fee or percentage of spend], separate from your ad budget, which goes straight to Google. You get both numbers up front, so you always know what you are paying us versus the platform.