Privacy Policy

The short version

Web Blend builds websites, video and Google Ads for service businesses. We collect personal information mainly when you enquire with us. We keep it to what we need to reply, quote and do the work, we don't sell it, and you can ask us to delete it.

What we collect

• What you send us. When you use an enquiry or audit form or email us, we receive details such as your name, business, website, email, phone number, message, audit order information and any read-only reports, exports or business materials you choose to provide so we can respond, prepare a quote or provide the service you requested. Do not send passwords, authentication codes or secret keys.
• Standard server logs. Our hosting provider may record basic request data (IP address, browser type, timestamp) for security and reliability. We don't tie this to an identifying profile.
• Website analytics. We use Google Analytics 4 (through Google Tag Manager) and PostHog to understand pages viewed, devices, traffic sources and useful actions such as quote-button, phone and form-success events. For visitors in the EEA, UK or Switzerland this only starts after you accept the analytics notice. We do not identify visitors from enquiry details or send form entries to PostHog.
• Advertising measurement. When enabled, Meta Pixel records page views and confirmed enquiry events so we can measure ads and build campaign audiences. Our server-side Meta Conversions API integration can send a confirmed lead or paid-audit event with a shared identifier for deduplication. It may include browser details, ad click identifiers and contact details that are normalised and SHA-256 hashed before they are sent to Meta.
• Privacy-masked session replay. PostHog can show us a replay of how a session moved through the public site. Form inputs are masked, console recording is off, URL query strings are removed from replays, and the private client-onboarding route is excluded entirely.

How we use it

We use your information to reply to your enquiry, give you a quote, deliver the work you've engaged us for, and keep you updated on it. We may also use site activity to measure our advertising and create or exclude campaign audiences. We do not sell your personal information.

Who we share it with

We share information only with services that help us run the business: our website host (Cloudflare), form delivery provider (Web3Forms), customer relationship system (GoHighLevel), Google Analytics, PostHog and, when advertising measurement is enabled, Meta. When audit payment is enabled, Stripe processes the card payment and receives the contact and order details needed to reconcile it. Web Blend does not receive or store your full card details. We may use approved AI service providers, such as OpenAI or Anthropic, to assist with an audit. Business information and materials supplied for the audit may be processed by those providers to help us produce the findings, subject to their applicable business data terms. PostHog data for this site is hosted in its US Cloud region. Meta may process advertising event data in the regions described in its own privacy policy. We don't sell your information to anyone.

Cookies

Google Analytics uses analytics cookies, and PostHog uses browser storage for an anonymous visitor and session identifier. Google may also set advertising-measurement cookies so we can tell which of our ads led to an enquiry. When enabled, Meta Pixel may also set or read advertising cookies and identifiers for ad measurement and audience creation. For visitors in the EEA, UK or Switzerland, all of this stays off until you accept the analytics notice; you can opt out at any time via “Analytics settings” in the footer. We also use essential browser storage to remember your display theme and analytics choice. We don't sell your data.

Your choices

You can opt out of analytics at any time with “Analytics settings” in the footer (visitors in the EEA, UK or Switzerland are asked first via the analytics notice). Rejecting or withdrawing stops analytics, ad measurement and session replay. You can also ask what personal information we hold, request a correction, or ask us to delete it through the contact page.

Changes

We may update this policy as the business grows. The date above shows when it last changed.

Contact

Questions about this policy? Reach us through the contact page or at contact@webblend.au.